watchatlasWhy is almost every watch in an ad set to 10:10?
At ten past ten, the hands frame the brand name under 12 and stay clear of the date window and subdials. They also form a balanced V, and some say it reads like a smile.
Check the next watch display you walk past. You'll see 10:10 almost everywhere.
What time is your watch showing right now?
Footage is AI-generated and illustrative.
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